[Guest Post] AdoTube: Why ‘In-Stream Video Advertising’ is the next big thing
From the conversations that we’re having with clients, there’s a new digital divide forming and its catalyst has been the evolution of online video. The ...The post [Guest Post] AdoTube: Why ‘In-Stream...
View ArticleLondon Likes? Dislikes? Follows? – Elects
In a year of intense political and corporate scandal, both in the UK and abroad (DSK, the Euro, the London riots!), the London Mayor elections ...The post London Likes? Dislikes? Follows? – Elects...
View ArticleITV – Buy TV?
There were some interesting financial results from ITV this week. An interim management statement announced healthy results from the broadcaster for Q1 2012, and led ...The post ITV – Buy TV? appeared...
View ArticleIs cash still king? MasterCard’s PayPass
Mobile payment technology took another stride forward recently, when MasterCard announced the launch of a new digital wallet service. PayPass, which MasterCard claims will offer ...The post Is cash...
View ArticlePretty in Print: Press Update
Media experts have for the last 10 years speculated on print’s demise. Print advertising spend is predicted to continue on its downward trend and circulations ...The post Pretty in Print: Press Update...
View ArticleGoogle Penguin
Once again Google has unleashed its power across the internet – and this time, it’s getting aggressive, in the form of the Penguin Update. The ...The post Google Penguin appeared first on the7stars.
View ArticleDouble Vision – Are two screens really better than one?
The internet and social media have allowed people to define the terms on which they interact with the media they consume. For example, the X-Factor ...The post Double Vision – Are two screens really...
View Articlethe7stars 7th Birthday – Send us a Tweet!
This month marks the7stars 7th birthday! To celebrate the occasion we are offering up a selection of extraordinary prizes supplied to us by our ...The post the7stars 7th Birthday – Send us a Tweet!...
View ArticleBezos buys the Washington Post
“We knew we could keep the Post alive but our aspirations for the Post have always been higher than that, so we went to find ...The post Bezos buys the Washington Post appeared first on the7stars.
View ArticleTwitter vs. Facebook on TV Chatter
Your football team wins the league, Miley Cyrus twerks, The X Factor judges put through a surprising act…where do you share it online? Twitter does ...The post Twitter vs. Facebook on TV Chatter...
View ArticleThe EX Factor
The headline stats this week don’t look great for ITV. Gary Barlow announced his exit at the end of this series but many viewers have ...The post The EX Factor appeared first on the7stars.
View ArticleHumming Bird
Google has a brand new way of sorting through the internet for the information that you’ve searched for. They have decided to call it Hummingbird; ...The post Humming Bird appeared first on the7stars.
View ArticleTwitter IPO: a welcome addition to the ad industry?
The arrival of native advertising has created an industry buzz and is now gaining considerable traction online. It’s encouraging to see digital formats maturing and ...The post Twitter IPO: a welcome...
View ArticleCross Device Tracking just got HOTTER
As Christmas draws near, most shoppers will be targeted with a proximity based mobile marketing message, attempting to drive them into a nearby store or ...The post Cross Device Tracking just got...
View ArticleiBeacons: a light at the end of the mobile payment tunnel?
Near-field communications (NFC) technology that allows portable devices to communicate at close range is currently a topic of considerable debate, particularly within the fast-moving mobile ...The post...
View ArticleCan Tesco facial recognition really “change the face of British retail”?
In the increasingly technology-driven world of advertising, it’s not surprising when ‘traditional’ media owners look to introduce technological solutions promising a better experience for both ...The...
View ArticleThe rise of Native advertising
The arrival of native advertising has created an industry buzz and is now gaining considerable traction online. It’s encouraging to see digital formats maturing and ...The post The rise of Native...
View ArticleSo… have you been paying attention?
We send you What’s HOT every month – stuffed with fascinating facts. But have you really been paying attention? Take part in our Trend Team’s Christmas ...The post So… have you been paying attention?...
View ArticleThe media round-up of 2013
Here are some of media’s best bits: Mobile Global ad spend on mobile is estimated at $503 Billion, or 3.7% of total ad spend. ...The post The media round-up of 2013 appeared first on the7stars.
View ArticleTop 5 trends for 2014
1. The Rise of Digital Curation & Ubiquitous Content Social sharing has changed the way content is curated and recommended as the power has shifted ...The post Top 5 trends for 2014 appeared first...
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